Personas are representations of key members of the user group who will be interacting with a website.

Lean approach is an intellectual framework for optimizing human activities by focusing on maximum efficiency. Lean production developed from the idea of Toyota’s production system. Current popular practices of lean thinking can be found in production systems, initiatives, and development efforts.

Lean product approach is a way of thinking about going to market faster with a smaller but scalable product or service which delivers as much as more value possible to the customers. 

We followed artificial intelligence and natural language processing developments in relations with digital experiences.

What is Facebook pixel (a.k.a. Meta pixel)? Facebook pixel is a popular tracking code developed by Facebook.

This article aims to explain ux laws in relation with human computer interaction. Ux laws are useful to develop perspectives.

User effort refers to the number of steps or interactions in a digital product’s one function complete.

Omnichannel (sometimes spelled as omni-channel) is a strategy in which all communication and sales channels are integrated.

In today’s world, businesses in different niches and sizes should focus on building their own brand community.

Why you should personalize digital experiences, how to obtain the necessary data, which technologies may be used to do so?

D2C is a business strategy in which producers sell directly to their consumers (D2C or DTC for short) without the need of a middleman.

Why is everyone so panicky about cookies? What happens if we don’t have them? What can you do differently if you remove third party cookies from your sites?